With a background in both psychology and design, I bring a unique perspective that blends behavioural science, empathy, visual storytelling, and systems thinking.

My early training as a psychotherapist deeply informs my design approach, which is grounded in cognitive psychology and an understanding of how people think, feel, and make decisions. This allows me to craft thoughtful, end-to-end experiences that are not only visually compelling but emotionally intuitive and human centered.