True affordability

True affordability

True affordability: Redefining what buyers can comfortably afford.
True affordability: Redefining what buyers can comfortably afford.
True affordability: Redefining what buyers can comfortably afford.

INDUSTRY:

FINTECH

COMPANY:

ROCKET

ROLE:

LEAD DESIGNER

Finding your dream home feels more impossible than ever given inventory and affordability contraints. Today’s homebuyers, regardless of age, experience, or market, crave transparency, control, and the ability to see their real monthly budget in one place, including all meaningful recurring costs.

They want to avoid being “house poor,” reduce surprises, and tailor the experience to their actual lifestyle. They want to go well beyond the traditional pre-approval, debt-to-income, or simplified calculators that focus only on what a lender says is possible. This project focused on how we might help users understand the true affordability of home ownership and evolve legacy affordability tools to meet today’s user needs.

Finding your dream home feels more impossible than ever given inventory and affordability contraints. Today’s homebuyers, regardless of age, experience, or market, crave transparency, control, and the ability to see their real monthly budget in one place, including all meaningful recurring costs.

They want to avoid being “house poor,” reduce surprises, and tailor the experience to their actual lifestyle. They want to go well beyond the traditional pre-approval, debt-to-income, or simplified calculators that focus only on what a lender says is possible. This project focused on how we might help users understand the true affordability of home ownership and evolve legacy affordability tools to meet today’s user needs.

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Curious about what we can create together?
Let’s connect!


sarahstevensondesign@gmail.com

All rights reserved

Sarah Stevenson ©2025

Curious about what we can create together?
Let’s connect!


sarahstevensondesign@gmail.com

All rights reserved

Sarah Stevenson ©2025

Curious about what we can create together?
Let’s connect!


sarahstevensondesign@gmail.com

All rights reserved

Sarah Stevenson design ©2025