True affordability
True affordability



INDUSTRY:
FINTECH
COMPANY:
ROCKET
ROLE:
LEAD DESIGNER
Finding your dream home feels more impossible than ever given inventory and affordability contraints. Today’s homebuyers, regardless of age, experience, or market, crave transparency, control, and the ability to see their real monthly budget in one place, including all meaningful recurring costs.
They want to avoid being “house poor,” reduce surprises, and tailor the experience to their actual lifestyle. They want to go well beyond the traditional pre-approval, debt-to-income, or simplified calculators that focus only on what a lender says is possible. This project focused on how we might help users understand the true affordability of home ownership and evolve legacy affordability tools to meet today’s user needs.
Finding your dream home feels more impossible than ever given inventory and affordability contraints. Today’s homebuyers, regardless of age, experience, or market, crave transparency, control, and the ability to see their real monthly budget in one place, including all meaningful recurring costs.
They want to avoid being “house poor,” reduce surprises, and tailor the experience to their actual lifestyle. They want to go well beyond the traditional pre-approval, debt-to-income, or simplified calculators that focus only on what a lender says is possible. This project focused on how we might help users understand the true affordability of home ownership and evolve legacy affordability tools to meet today’s user needs.



